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Netflix and Meghan Markle As Ever Partnership Questions Grow as Business Strategy and Pricing Debate Intensifies

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Meghan Markle’s lifestyle brand As Ever has become the subject of renewed discussion among royal commentators and online business observers, particularly following claims that Netflix stepped away from involvement in the venture earlier than anticipated. While no detailed corporate explanation has been publicly released outlining the reasons for any separation, commentary surrounding the situation has focused heavily on how the brand has structured its pricing, product bundles, and sales tactics. The As Ever brand emerged as part of Meghan Markle’s broader move into lifestyle and consumer-focused ventures after stepping back from working royal duties. In recent years, the Duchess of Sussex has increasingly explored entrepreneurial projects connected to food, home products, and curated lifestyle goods, reflecting a path followed by several public figures who have transitioned from media exposure into retail-based branding. Celebrity lifestyle businesses often rely on a combination of st...