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As Ever Bookmark “Sold Out”: Smart Marketing Strategy or Sign of a Struggling Brand?

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  In this video, the discussion centers on the recent product activity surrounding Meghan Markle’s lifestyle brand, As Ever, particularly the launch of a new bookmark and the sales strategy that followed. The situation has sparked debate among royal commentators and online observers who closely follow the brand’s development. The bookmark, marketed under the phrase “Hold That Thought,” reportedly sold out quickly after its release. However, shortly afterward, the same bookmark appeared again as part of several bundled gift sets rather than as a standalone product. This shift raised questions among viewers about whether the limited stock was intentional. Some analysts interpret the move as a common retail tactic. Limited quantities of a popular item can create urgency and drive attention toward bundled packages that include other products. In theory, this approach helps brands move slower-selling inventory while still giving customers access to a desirable item. However, critics arg...