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Meghan Markle and Netflix End As Ever Partnership as Duchess Moves Brand Into Independent Next Phase

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Meghan Markle has officially moved her lifestyle brand, As Ever, out of its partnership with Netflix, marking a notable change in the business structure surrounding one of her most visible post-royal projects. The separation has been framed publicly as an independent next step for the brand rather than a collapse of relations, with both sides issuing supportive language about the transition. 1 The development matters because As Ever was introduced with Netflix backing and tied closely to Meghan’s lifestyle programming for the platform. According to current reporting, the brand will now continue on its own, with Meghan retaining full control as it moves beyond the launch phase that Netflix helped support. Netflix said it was glad to have played a role in bringing Meghan’s vision to life, while coverage of the split described the duchess as wanting greater independence for the brand’s future growth. 2 The latest change follows the earlier winding down of Meghan and Prince Harry’s bro...