Meghan Markle and Netflix End As Ever Partnership as Duchess Moves Brand Into Independent Next Phase

Meghan Markle has officially moved her lifestyle brand, As Ever, out of its partnership with Netflix, marking a notable change in the business structure surrounding one of her most visible post-royal projects. The separation has been framed publicly as an independent next step for the brand rather than a collapse of relations, with both sides issuing supportive language about the transition. 1

The development matters because As Ever was introduced with Netflix backing and tied closely to Meghan’s lifestyle programming for the platform. According to current reporting, the brand will now continue on its own, with Meghan retaining full control as it moves beyond the launch phase that Netflix helped support. Netflix said it was glad to have played a role in bringing Meghan’s vision to life, while coverage of the split described the duchess as wanting greater independence for the brand’s future growth. 2

The latest change follows the earlier winding down of Meghan and Prince Harry’s broader Netflix arrangement. Multiple reports last year said Netflix would not renew the couple’s reported 2020 multiyear agreement, widely described at the time as a $100 million deal. That original partnership had become one of the most closely watched media agreements attached to the Sussexes after their move to the United States. 3

Even so, the end of the As Ever partnership does not appear to mean a total severing of all possible ties with the platform. Recent reporting indicates that Meghan and Prince Harry still have a first-look arrangement connected to Netflix, allowing future ideas to be considered even as the brand itself now operates separately. 4

The commercial shift also places new focus on Meghan’s individual business identity. As Ever has been positioned as a lifestyle label built around home, food, and curated everyday products, and its public image has been closely linked to Meghan’s personal brand. Coverage of the split emphasizes that she now wants to shape the next chapter without being limited by a larger streaming company’s pace or priorities. 5

At the same time, the move has reopened discussion about the wider Sussex media strategy. Meghan’s Netflix-connected lifestyle series, With Love, Meghan, reportedly ran for two seasons and a holiday special, but current reports say no further plans have been announced. That has led many observers to read the new phase less as an expansion of the Netflix relationship and more as a pivot toward direct brand control. 6

For Meghan, the moment is significant because it clarifies where energy now appears to be concentrating. Instead of relying on a streaming platform to frame the brand, As Ever is being presented as something capable of standing on its own. That may prove important for how the duchess is viewed commercially in the months ahead, especially as public attention continues to measure every move through the overlapping lenses of celebrity, royalty, and business reinvention.

The separation also underscores a larger truth about Meghan Markle’s public life after royal duty: each venture now carries symbolic weight beyond the project itself. A brand launch is never only a brand launch. A content deal is never only a content deal. Every partnership becomes part of a wider narrative about independence, influence, and whether the Sussexes’ post-palace model can keep evolving under its own momentum.

For now, the clearest takeaway is straightforward. Meghan Markle and Netflix have ended the As Ever partnership, Meghan is taking the brand forward independently, and the next stage of her commercial identity will be watched closely as it unfolds. 7